Consumer Research Associate Manager Job At Match Group

Are you passionate about consumer research and eager to make a significant impact in the online dating industry? Match Group, the powerhouse behind some of the world's leading dating apps like Tinder, Hinge, and Match.com, is seeking a talented and driven Consumer Research Associate Manager to join their dynamic team. This is an incredible opportunity to contribute to the understanding of user behavior, market trends, and the overall dating landscape, directly influencing the development and success of these globally recognized platforms.

About Match Group

Match Group is not just a company; it's a global leader in the dating industry. With a portfolio of some of the most popular and successful dating apps in the world, Match Group plays a pivotal role in connecting millions of people every day. Their mission is to help people find meaningful connections, and they achieve this through constant innovation, data-driven decision-making, and a deep understanding of their users. The company culture at Match Group is known for being collaborative, fast-paced, and highly focused on results. Employees are encouraged to think creatively, challenge the status quo, and contribute to a positive and inclusive environment. Working at Match Group means being part of a team that is passionate about making a difference in people's lives. The company invests heavily in research and development, ensuring that they stay ahead of the curve in a rapidly evolving market. They are committed to using the latest technologies and methodologies to understand their users better and provide them with the best possible experience. This commitment to excellence is reflected in the quality of their products and the satisfaction of their users. Match Group also places a strong emphasis on diversity and inclusion, recognizing that a diverse workforce leads to more innovative and effective solutions. They strive to create a workplace where everyone feels valued, respected, and empowered to contribute their best work. This inclusive environment fosters creativity and collaboration, allowing the company to better understand and serve its diverse user base. In addition to their commitment to their employees, Match Group is also dedicated to giving back to the community. They support various charitable organizations and initiatives that align with their mission of connecting people and fostering positive relationships. This commitment to social responsibility is an integral part of the company's identity and values.

The Role: Consumer Research Associate Manager

As a Consumer Research Associate Manager at Match Group, you will be at the forefront of understanding the needs, motivations, and behaviors of online daters. Your work will directly inform product development, marketing strategies, and overall business decisions. This role offers a unique blend of strategic thinking and hands-on research, allowing you to make a tangible impact on some of the world's most popular dating platforms. You will be responsible for designing, conducting, and analyzing a wide range of research studies, including surveys, focus groups, user interviews, and A/B tests. Your insights will be used to identify market opportunities, evaluate product concepts, and optimize user experiences. The role requires a deep understanding of research methodologies, data analysis techniques, and the ability to translate complex findings into actionable recommendations. You will work closely with cross-functional teams, including product managers, designers, marketers, and engineers, to ensure that research insights are integrated into the product development process. This collaborative environment provides opportunities to learn from experts in various fields and to contribute to a holistic understanding of the user experience. The Consumer Research Associate Manager will also be responsible for staying up-to-date with the latest trends and technologies in the dating industry and the broader research field. This includes monitoring competitor activity, attending industry conferences, and exploring new research methodologies. By staying informed about the latest developments, you will help Match Group maintain its competitive edge and continue to innovate in the online dating space. In addition to conducting primary research, you will also be responsible for analyzing existing data sources, such as user analytics and market research reports. Your ability to synthesize information from various sources and identify key insights will be crucial to your success in this role. The Consumer Research Associate Manager will also play a key role in communicating research findings to stakeholders across the organization. This includes creating presentations, writing reports, and facilitating workshops to ensure that research insights are effectively disseminated and understood. Strong communication skills, both written and verbal, are essential for this aspect of the role.

Key Responsibilities

The Consumer Research Associate Manager role at Match Group is multifaceted and requires a diverse skill set. Here's a breakdown of some key responsibilities:

• Designing and executing research studies: This involves selecting appropriate methodologies, developing research instruments (e.g., surveys, interview guides), recruiting participants, and managing data collection.
• Analyzing data: You'll be responsible for both quantitative and qualitative data analysis, using statistical software and other tools to extract meaningful insights.
• Synthesizing findings: The ability to translate complex data into clear, concise, and actionable recommendations is crucial.
• Communicating insights: You'll present research findings to stakeholders across the organization, including product managers, marketers, and executives.
• Collaborating with cross-functional teams: You'll work closely with various teams to ensure research insights are integrated into product development and marketing strategies.
• Staying up-to-date with industry trends: You'll monitor the competitive landscape and emerging research methodologies to ensure Match Group remains at the forefront of consumer understanding.
• Managing research budgets and timelines: You'll be responsible for ensuring research projects are completed on time and within budget.
• Mentoring and developing junior researchers: As a manager, you may have the opportunity to guide and mentor junior members of the research team.

These responsibilities highlight the importance of a strong analytical mindset, excellent communication skills, and a passion for understanding consumer behavior. The Consumer Research Associate Manager plays a critical role in shaping the future of Match Group's products and services.

Qualifications and Skills

To thrive in the role of Consumer Research Associate Manager at Match Group, you'll need a strong foundation in research methodologies and a passion for understanding consumer behavior. Typically, candidates for this role possess the following qualifications and skills:

• Education: A Bachelor's or Master's degree in a related field such as market research, psychology, sociology, or a similar discipline is generally required. Advanced degrees are often preferred, especially for more senior roles.
• Experience: Several years of experience in consumer research, market research, or a related field are essential. Experience in the technology industry, particularly in the online dating or social networking space, can be a significant advantage. The specific number of years of experience required may vary depending on the level of the position.
• Research Methodologies: A deep understanding of both quantitative and qualitative research methodologies is crucial. This includes experience with surveys, focus groups, user interviews, A/B testing, and other research techniques. Familiarity with various data analysis methods is also essential.
• Data Analysis Skills: Proficiency in statistical software packages such as SPSS, SAS, or R is typically required for quantitative data analysis. Experience with qualitative data analysis tools and techniques is also valuable. The ability to interpret data and identify meaningful patterns and trends is a key skill for this role.
• Communication Skills: Excellent written and verbal communication skills are essential for presenting research findings to stakeholders across the organization. This includes the ability to create clear and concise reports, presentations, and other communication materials. Strong interpersonal skills are also important for collaborating with cross-functional teams.
• Project Management Skills: The ability to manage research projects effectively, including developing timelines, managing budgets, and coordinating with vendors, is crucial for this role. Strong organizational skills and attention to detail are also important.
• Industry Knowledge: A strong understanding of the online dating industry and the competitive landscape can be a significant advantage. This includes familiarity with the various dating apps and platforms, as well as the trends and challenges facing the industry. Staying up-to-date with industry news and developments is essential.
• Problem-Solving Skills: The ability to identify research problems, develop research plans, and implement solutions is crucial for this role. This includes critical thinking skills and the ability to think strategically about research objectives and outcomes.
• Technical Skills: Familiarity with various software and tools used in consumer research, such as survey platforms, data visualization tools, and CRM systems, is beneficial. The ability to learn new technologies quickly is also important.

Why Match Group?

Joining Match Group as a Consumer Research Associate Manager offers a unique opportunity to contribute to a company that is shaping the future of human connection. You'll be part of a team that is passionate about understanding users and creating products that make a real difference in their lives. Match Group offers a stimulating and rewarding work environment where you can grow your skills, collaborate with talented colleagues, and make a significant impact. The company's commitment to innovation means you'll be working on cutting-edge projects and using the latest research methodologies. Match Group also values diversity and inclusion, creating a workplace where everyone feels valued and respected. The company's culture encourages creativity, collaboration, and a focus on results. Employees are empowered to take ownership of their work and contribute to the company's success. In addition to the challenging and rewarding work, Match Group offers a competitive salary and benefits package. This includes health insurance, paid time off, retirement plans, and other perks. The company also invests in employee development, providing opportunities for training, mentorship, and career advancement. Working at Match Group also means being part of a company that is committed to giving back to the community. Match Group supports various charitable organizations and initiatives that align with its mission of connecting people and fostering positive relationships. This commitment to social responsibility is an integral part of the company's identity and values. Furthermore, Match Group's global presence offers opportunities to work on projects with international reach. This can be a particularly appealing aspect for those who are interested in understanding consumer behavior across different cultures and markets. The company's diverse user base provides a rich source of research opportunities and insights. Overall, a Consumer Research Associate Manager role at Match Group provides a challenging and fulfilling career path for those passionate about understanding consumer behavior and shaping the future of online dating.

How to Apply

If you're excited about the opportunity to join Match Group as a Consumer Research Associate Manager, you can find the job posting and application instructions on the Match Group careers website or popular job boards like LinkedIn and Indeed. Be sure to tailor your resume and cover letter to highlight your relevant skills and experience, and showcase your passion for consumer research and the online dating industry. Good luck!