Airtable Hiring Senior Director Product Marketing - AI Opportunity

Are you a passionate and experienced product marketing leader with a deep understanding of artificial intelligence (AI) and its applications? Do you thrive in a fast-paced, innovative environment and want to play a pivotal role in shaping the future of a leading technology platform? If so, Airtable is looking for a Senior Director, Product Marketing - AI to join their growing team!

This is an exciting opportunity to lead the product marketing efforts for Airtable's AI initiatives, driving the adoption and success of AI-powered features and solutions within the Airtable platform. As the Senior Director, you will be responsible for developing and executing the go-to-market strategy, messaging, and positioning for Airtable's AI offerings. You will work closely with product management, engineering, sales, and other cross-functional teams to ensure the successful launch and growth of these critical capabilities.

About Airtable

Before diving into the specifics of the role, let's briefly introduce Airtable. Airtable is a powerful and flexible platform that combines the features of a database with the ease of use of a spreadsheet. It empowers individuals and teams to organize, collaborate, and build custom applications for a wide range of use cases, from project management and content calendars to CRM and inventory tracking. With its intuitive interface, rich feature set, and robust API, Airtable has become a favorite among businesses of all sizes, from startups to Fortune 500 companies.

Key Responsibilities of the Senior Director, Product Marketing - AI

The Senior Director, Product Marketing - AI will have a wide range of responsibilities, all focused on driving the success of Airtable's AI initiatives. These responsibilities include:

• Developing and executing the go-to-market strategy for Airtable's AI products and features: This involves defining the target audience, identifying key use cases, and crafting compelling messaging that resonates with customers. A successful go-to-market strategy requires a deep understanding of the market landscape, competitive dynamics, and customer needs. The Senior Director will need to analyze market trends, conduct customer research, and collaborate with product management to develop a comprehensive plan for launching and scaling Airtable's AI offerings. This includes determining the optimal pricing and packaging, developing launch materials, and coordinating with sales and marketing teams to ensure a successful rollout.
• Defining and articulating the value proposition of Airtable's AI capabilities: This means clearly communicating the benefits of using Airtable's AI features to solve customer problems and achieve their goals. A strong value proposition is essential for attracting new customers and retaining existing ones. The Senior Director will need to translate the technical capabilities of Airtable's AI features into tangible benefits that customers can understand and appreciate. This involves identifying the key pain points that Airtable's AI can address, quantifying the potential ROI for customers, and crafting compelling messaging that highlights the unique advantages of Airtable's approach. The value proposition should be consistently communicated across all marketing channels, including the website, blog, social media, and sales collateral.
• Creating compelling marketing content, including blog posts, white papers, case studies, and webinars: This content will be used to educate the market about Airtable's AI offerings and generate leads. High-quality content is crucial for establishing Airtable as a thought leader in the AI space and attracting potential customers. The Senior Director will need to develop a content strategy that aligns with the go-to-market strategy and targets the right audience. This involves identifying the key topics that will resonate with customers, creating a content calendar, and working with writers, designers, and other content creators to produce engaging and informative materials. The content should be optimized for search engines and promoted through various channels to maximize its reach and impact.
• Leading and mentoring a team of product marketers: This involves providing guidance, coaching, and support to help the team achieve their goals. A strong team is essential for the success of any product marketing organization. The Senior Director will need to build a high-performing team by recruiting talented individuals, providing them with the necessary training and resources, and fostering a culture of collaboration and innovation. This includes setting clear goals and expectations, providing regular feedback, and recognizing and rewarding outstanding performance. The Senior Director will also need to mentor team members and help them develop their skills and careers.
• Collaborating with sales, customer success, and other teams to ensure a consistent and effective customer experience: This involves working closely with these teams to understand their needs and provide them with the resources they need to be successful. A seamless customer experience is crucial for driving adoption and retention. The Senior Director will need to work with sales to develop effective sales materials and training, with customer success to ensure that customers are getting the most out of Airtable's AI features, and with other teams to address any customer issues or concerns. This requires strong communication and collaboration skills, as well as a deep understanding of the customer journey.
• Staying up-to-date on the latest trends and technologies in AI: This includes attending conferences, reading industry publications, and conducting market research. The AI landscape is constantly evolving, so it's essential for the Senior Director to stay informed about the latest trends and technologies. This involves attending industry conferences and events, reading relevant publications and blogs, and conducting market research to understand the competitive landscape and identify new opportunities. The Senior Director should also be able to translate these insights into actionable strategies and tactics for Airtable.

Qualifications and Experience

To be successful in this role, the Senior Director, Product Marketing - AI will need to have a strong track record of success in product marketing, as well as a deep understanding of AI. The ideal candidate will possess the following qualifications and experience:

• 10+ years of experience in product marketing, with a focus on AI or related technologies: This experience should include developing and executing go-to-market strategies, creating compelling marketing content, and leading and mentoring teams. A proven track record of success in launching and scaling AI-powered products or features is highly desirable. The candidate should have a deep understanding of the product marketing lifecycle, from market research and competitive analysis to product positioning and messaging. They should also be familiar with various marketing channels and tactics, including digital marketing, content marketing, and public relations.
• A deep understanding of AI and its applications: This includes knowledge of machine learning, natural language processing, and other AI technologies. The candidate should be able to understand the technical aspects of AI and translate them into business benefits for customers. They should also be familiar with the ethical considerations surrounding AI and be able to address them in marketing materials. A strong understanding of the AI landscape, including key players, trends, and challenges, is essential for success in this role.
• Excellent communication and presentation skills: The ability to clearly and effectively communicate complex technical concepts to a variety of audiences is crucial. The Senior Director will need to be able to present to executives, customers, and other stakeholders. They should be comfortable speaking in public and writing clear and concise marketing materials. Strong storytelling skills are also essential for crafting compelling messaging that resonates with customers.
• Strong analytical and problem-solving skills: The ability to analyze data, identify trends, and develop solutions to complex problems is essential. The Senior Director will need to be able to track and measure the performance of marketing campaigns, identify areas for improvement, and make data-driven decisions. They should also be able to analyze market data and competitive information to inform product strategy and marketing plans. Strong analytical skills are crucial for optimizing marketing spend and maximizing ROI.
• A proven track record of building and leading high-performing teams: The ability to attract, develop, and retain top talent is essential for building a successful product marketing organization. The Senior Director should be a strong leader who can inspire and motivate their team. They should also be able to provide coaching and mentorship to help team members develop their skills and careers. A proven track record of building and leading high-performing teams is a key indicator of success in this role.
• A Bachelor's degree in marketing, business, or a related field: An advanced degree is a plus. A strong educational background provides a foundation for understanding marketing principles and business strategy. While a specific degree is not required, a Bachelor's degree in marketing, business, or a related field is preferred. An advanced degree, such as an MBA, is a plus and can provide additional knowledge and skills in areas such as finance, strategy, and leadership.

Why Join Airtable?

Airtable offers a unique opportunity to work on a cutting-edge product in a fast-growing company. The company is committed to innovation and is constantly pushing the boundaries of what's possible with its platform. Employees at Airtable have the opportunity to work on challenging problems, learn new skills, and make a real impact on the business. In addition to the exciting work environment, Airtable also offers a competitive compensation and benefits package.

• Impactful Work: As the Senior Director, Product Marketing - AI, you will have a direct impact on the success of Airtable's AI initiatives. You will be shaping the future of the platform and helping customers solve their most challenging problems.
• Growth Opportunities: Airtable is a rapidly growing company, which means there are plenty of opportunities for career advancement. The company is committed to investing in its employees and providing them with the resources they need to succeed.
• Innovative Culture: Airtable fosters a culture of innovation and encourages employees to think outside the box. The company is constantly experimenting with new technologies and approaches, and employees are given the freedom to pursue their ideas.
• Collaborative Environment: Airtable has a collaborative and supportive work environment. Employees are encouraged to work together and share their ideas. The company values teamwork and believes that the best solutions come from collaboration.
• Competitive Compensation and Benefits: Airtable offers a competitive compensation and benefits package, including health insurance, paid time off, and stock options. The company is committed to providing its employees with a comprehensive package that meets their needs.

How to Apply

If you are a passionate and experienced product marketing leader with a deep understanding of AI, we encourage you to apply for the Senior Director, Product Marketing - AI position at Airtable. You can find the job posting and application instructions on the Airtable careers website. Be sure to highlight your relevant experience and qualifications in your application, and explain why you are the ideal candidate for this role.

Don't miss this exciting opportunity to join a leading technology company and make a significant impact on the future of AI!